Treatment Sheet

Assessment 1 - Analysis of similar products

After searching the internet, looking at current songs and certain artists albums, I have chose a song by The Saturdays. The song is called ' Lose Control'. I believe it is a very attractive song, very upbeat and has a dance feel to it. I studied the lyrics and set out to plan what would occur in the video whilst each line or group of line was being spoken. I came up with some ideas of my own whilst listening to the song, however to help me be more successful I decided to look at other videos from The Saturdays to see what their genre is within their videos, who they seem to appeal to and I searched for other pop music videos to see what they included to attract their audience.

I decided to take a look at some previous videos from The Saturdays to make sure I knew how to attract the same genres audience. I took a look at their video 'I just cant get enough'! From the video I selected certain shots that I liked and intend to focus on using similar shots in order for the genre to fit with the song.

Breakdown of lyrics

The Saturdays - Lose Control

0:00 No lyrics spoken, 15 strong beats 0:07

0:07 Oooh, ooh 0:11

0:11 Fashion, Fashion, fashion, fashion ( quietly in background ) 0:13

0:14 I always used to be the shy girl 0:16

0:16 Not a hot girl 0:17

0:18 And not your type girl 0:19

0:20 I never cared about the cool clothes 0:23

0:23 About the right shoes 0:25

0:25 Making the right moves 0:26

0:27 Who's that hot boy (Who's that boy) 0:30

0:30 When he looks at me I'm beautiful 0:34

0:34 Whos that hot boy? (Whos that boy) 0:37

0:37 I should be the face of every fashion magazine 0:40

0:40 OH! 0:41

0:41 Oooh, ooh 0:44

0:44 I'm gonna feel that feeling 0:46

0:46 Gonna lose control 0:47

0:47 Oooh, ooh 0:51

0:51 Theres a fire going on in my heart and soul 0:54

0:55 Never before i met you, baby 0:56

0:56 Never before tonight 0:58

0:58 But you're making me believe it's right 1:00

1:00 BEAT 1:01

1:02 Oooh, ooh 1:04

1:05 Im gonna feel that feeling 1:06

1:06 Gonna loose control 1:08

1:08 Tonight 1:09

1:09 BEATS (15) 1:15

1:16 Im not used to being the first pick 1:18

1:19 Like the cool chick from the in clique 1:21

0:22 I have always gone my own way! 1:25

1:25 Been my own girl 1:26

1:27 In my own world 1:28

1:29 Whos that hot boy? Whos that boy 1:32

1:32 When he looks at me I'm beautiful 1:35

1:36 Oooooh, oooh 1:38

1:39 Im gonna feel that feeling gonna loose control 1:42

1:43 Oooh, oooh 1:45

1:46 Theres a fire going on in my heart and soul 1:49

1:50 Never before i met you, baby 1:51

1:52 Never before tonight 1:53

1:53 But your making me believe its right 1:56

1:57 Oooh, ooh 1:59

2:00 Gonna feel that feeling gonna lose control 2:03

2:03 Tonight (huh huh) is the night 2:05

2:06 (Huh huh) When i leave 2:07

2:08 (Huh Huh) the past behind me 2:10

2:10 Tonight (huh huh) is the night 2:13

2:13 (Huh Huh) When im here 2:14

2:15 About to find me 2:17

2:17 YEEEAAAHHHHHH!!! ( oooooh.ooh in background) 2:23

2:24 Yeaah, yeaah ... 2:29

2:29 Never, never, before 2:31

2:32 Oooh, oooh 2:34

2:34 Im gonna feel that feeling gonna lose control 2:38

2:38 Oooo, ooh (lose control) 2:41

2:41 Theres a fire going on in my heart and soul 2:44

2:45 Never before i met you, baby 2:46

2:47 Never before tonight 2:48

2:48 But your making me believe its right 2:50

2:50 BEAT 2:51

2:52 Oooooh, oooh 2:54

2:54 Gonna feeling that gonna lose control tonight 2:58

2:59 Gonna feel that feeling gonna lose control 3:01

3:01 Im gonna feel that feeling gonna loose control tonight 3:05

3:05 gonna feel that feeling gonna lost control 3:08

3:08 gonna feel that feeling gonna lose control tonight!!!! 3:14

Target Audience Questionairre

Initial Ideas

After doing some research into songs that I can use for my music video, I have came across a song from The Saturdays called ‘Lose Control’. My aim was to find an up beat song with a good beat to dance to and lyrics that are catchy in order to ‘sing along to’.

My aim is to produce a music video aimed more towards females than males. In order to start to piece together and visualize my music video, I am going to look over the lyrics of the song to see what scenes I could create in order to portray what the lyrics are saying.

First, I need to email The Saturdays Management in order to seek approval to use their song 'Lose Control' within my video.

Below is the text I shall include in the email:

To whom this may concern,

I am currently a student studying Media Studies at Hartlepool Sixth Form College. For my coursework in order to achieve my A level within media Studies I have been set the task of creating a music video. I have chosen a song by The Saturdays called 'Lose Control'. I was hoping that you would grant me the permission to use your song. This would very greatly appreciated. I have chosen this song because I enjoy listening to it, believe it has a fun vibe and I would be able to produce a successful music video in sync to it. In order to produce the video I will be carrying out all my own filming, using my own props and editing the video on final cut, a software we use within my college.

I hope to hear back from you soon,

Thankyou

Alex McMorris - Student at Hartlepool Sixth Form College

Here I have taken a screen shot of the email which I sent: